Branding – Mel Wilson Photography

Personal Branding

STAND OUT FROM THE CROWD

Personal Branding

Personal Brand Photography is exactly what it sounds like, photography for your brand that focuses on you. Your images are the first impression you make on your clients, they should tell your story and brand vision.

Your brand photography should show your energy and passion to your potential clients, whether you are a life coach, yoga teacher or interior designer it’s never been more important to show more of yourself in your business.

If you want a brand that stands out in the crowd, a personal branding shoot with me will focus on the areas that will build connections with your ideal clients.

My personal brand photography for women in business will help you to show up online with confidence. Creating a presence and positioning you as a professional in your field over time.

Your personal brand shoot will be as unique as your business and so much more than a headshot.

Download my 8 top tips for introverts to prepare for a personal brand photo shoot

Defining Personal Branding?

A Brand – is a name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.

Brand Examples: McDonalds, Costa Coffee, Nike & Apple

A Personal Brand – is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.

Personal Branding Examples: Elon Musk, Steve Jobs, Oprah, Madonna & Billie Eilish

Together we'll...

Create a set of professional images that truly reflect your brand and personality

Set yourself apart from your competition

Give you a visible presence online that you can be proud of

Build trust and credibility with your audience

Planning

Shoot

Image delivery

An effective personal branding session comes down to planning, we’ll dive deep to define your goals and plan a shoot that speaks directly to your ideal client. We’ll plan every detail from your wardrobe choices, location to your nail varnish colour.

Your photo shoot will take place at the agreed location previously discussed. I will guide you through the entire process to create professional photographs that show you and your business to your ideal clients. There will be no awkwardness after all building a business and brand should be fun, right?

Once your photos have been delivered it’s time for you to use your incredible images in your marketing to help you expand and grow your brand.

Importance of Personal Branding

Many big businesses have a massive budget set aside for their marketing activities as they need the world to fall in love with their products or services.

The great thing about Personal Branding is you don’t have to do that. Simply by being yourself, you are unique and you can stand out from the crowd just by being you!

The best part, when you are passionate about what you do you are naturally relatable to the people you want to work with.

That’s why you need to be the face of your business through great photographs.

Why are images so important for my business?

Content is king, so having carefully planned images to use in your marketing strategy is going to make your content stronger and your message clearer.

Studies show that adding a photo to words, an ad or your website increases click through rates by 42%.

Most people only read 20-28% of the words on a page that’s where your photos can tell your story.

Photos can be used everywhere, on your website, social media, email signature, landing pages, ads and marketing materials.

Is fear holding you back and stopping you growing your business?

I get it, I really do in fact I’ve done it and got the T-shirt!

BUT I realised that it was the one thing holding me back so I had to get over it. It’s not easy stepping in front of the camera and I know it’s the last thing you want to do.

That’s why I make it so easy!

Planning the entire shoot so you feel super prepared on the day will help you feel relaxed and comfortable during your shoot knowing that every little detail has been considered.

What does a Personal Branding shoot look like?

Posing

Locations

Details

I will gently guide you through the entire process to create professional photographs that show you and your business to your ideal clients. There will be no awkwardness, and you will be guided on the poses. I have a very relaxed style of photography and will talk to you through the entire shoot creating a very comfortable environment.

When we arrive at the location the shoot will start, taking in the places that we have discussed in our planning meeting. I will refer to my shot list, keeping us on track and making sure you get all the images required for your marketing

I will guide you through how to use props during your shoot and what can make you really stand out to your audience. We will carefully select your outfits to enhance your images. I will advise you on hair, make-up, jewelry and even nail varnish.

Is a Personal Branding Shoot right for me?

As a business owner if you want to take your business to the next level, then yes a Personal Branding shoot is right for you.

High quality images communicate value and help potential clients visualise using your product or services. It helps them gain trust in your business

With this investment you are enabling yourself to show up and be seen doing exactly what you love, putting fuel behind your hopes and dreams.

Our Branding Photography Portfolio

Headshot Mini

Headshot mini days will be held at my studio once a quarter. Please get in touch for full details and dates

You will receive 3 digital images for £125

Sessions are 30 minutes at my studio

Personal Branding Collections

Collection 1

£345

Collection 2

£495

Collection 3

£645

Don’t be held back by the fear of showing up!

Contact me now to find out more

Mel came to my office for my branding shoot. She was very professional and also made me feel at ease. The photos came through very quickly after the shoot and I am now using them in my day to day social media and on my website to give my clients an insight into my business

Coral Byford

"Mel is professional and friendly. She was fully prepared and brought her mobile studio along on the day. Allowed me time to change outfits to get different looks"

Yogita Parmar

"We love them!"

Sophie Routledge

Ready to stand out?

Let’s make this happen…

Personal Branding

STAND OUT FROM THE CROWD

Personal Branding

Defining Personal Branding?

Together we'll...

Create a set of professional images that truly reflect your brand and personality

Set yourself apart from your competition

Give you a visible presence online that you can be proud of

Build trust and credibility with your audience

Planning

Shoot

Image delivery

Importance of Personal Branding

Why are images so important for my business?

Is fear holding you back and stopping you growing your business?

What does a Personal Branding shoot look like?

Posing

Locations

Details

Is a Personal Branding Shoot right for me?

Our Branding Photography Portfolio

Headshot Mini

Personal Branding Collections

Collection 1

£345

Collection 2

£495

Collection 3

£645

Ready to stand out?

mel@melwilsonphotography.com

07887 632017

ALL IMAGES AND CONTENT © Mel Wilson Photography 2021 ALL RIGHTS RESERVED